YePay values

The goal of YePay is to create a comfortable presence for parents and their children and provide them with a safe and stable financial future

Knowledge

Freedom

Growth

Safety

Fun

Problems and challenges

Problem

Lack of motivation or boredom

Often, children find learning financial literacy uninteresting, boring, and tedious

Solution

Gamification

To spark interest, YePay uses games with a reward system, friends competitions, and prizes

Problem

Complex financial language

Banking apps are not intended for teenagers and often come with unclear features

Solution

Child-friendly interface

Use simplified language to explain the concept and utilize visualizing to enhance understanding

Problem

Fear of security issues and safety

Many parents express concerns about the security of YePay, fearing potential vulnerabilities

Solution

Explaining user safety

Prioritize security measures and organize education activities to help teenagers feel safe and reliable

Problem

Limited financial knowledge

Poor financial literacy can hinder money management and decision-making

Solution

Education activities

YePay explains the importance of financial literacy through interactive games, quizzes, and useful tips

I conducted 10 interviews to better understand the needs, pains, and requirements. Here are the main pain points

People first, design after

Anna

Student

21 y.o

I would like to manage my finances much more simply, comprehensibly, and much conveniently

Franci

Student

18 y.o

I wish to know how to save money correctly so that I can travel more and spend on my hobbies

My parents financially support me, but it's difficult for me to control my budget when I go out to restaurants or shopping

Nina

Nanny

23 y.o

I want to understand how to work investments so that I can learn to make smart financial decisions in the future

Maria

Bartender

21 y.o

I would like to track my expenses more easily and effortlessly to know exactly how much I spend in each area of my life

Margo

Bartender

21 y.o

Manage your own money, earn bonuses, and exchange them for cool stuff

Win-Win Strategy

The win-win strategy helps to better understand the benefits and advantages for all sides

Parents

Pocket money transfers

Easy and safe ability to transfer money to children's accounts

Discount

Partnerships with stores and services can offer parents access to discounts and offers

Cashback

Cashback or partial refunds when you purchase teenagers products

Credit

Better conditions for credits related to education or children's needs

Bank

Transaction field

Commissions from transfers, services, or financial product sales

Customer base

Serving teens helps the bank become their go-to for financial services

Market expansion

Focusing on youth can foster innovation and drive development opportunities

Reputation

Banks promote financial literacy, enhancing their image with potential clients

Youth

Future savings

The app takes care of teenagers' future by helping them plan their budgets

Reward

Teens can earn bonuses and redeem them for goods and bank services

Connection with friends

Teens stay connected with friends, save for goals together, and play financial games

Financial independence

Parents empower children to manage money, fostering responsibility

Your comfort, our priority

YePay design system

Color system

Primary

#FAFAFA

Secondary

#EBEAF2

Finances for teenagers

Tertiary

#101010

Money operation

#DBD3F7

Goal

#DBD3F7

MemeYo

#FFE290

Make money

#FFBFD8

WinWin

#DFEC97

Typography

YePay

Regular, Medium, Semibold

Be Vietnam Pro

Icons

BOT

ICONS

ADD

ICONS

FIND

ICONS

INFO

ICONS

FAVORITE

ICONS

EDIT

ICONS

OPEN

ICONS

CALENDAR

ICONS

COMMENT

ICONS

TRANSFER

ICONS

Grid

Count 4

Margin 20

Type Stretch

Gutter 20

YePay bank screens

Main screen

Games

Transactions

Social media

Offers

Friends

Money

Education

Statistics

Transactions, cool offering and quests

Everything that you need in one place! When opening the app, you can find balance, new offerings, daily expenses also income, your progress, and coins

History and transfer

Send money with just one click

Receive and send money to your friends and relatives. Quickly, securely, and easily! Afterward, in the balance history, you can view all the necessary details such as date, time, and the sender's name/surname

YePay bank

7:34 AM

Monika send you $10,50